"We had more high-powered, super-achieving personalities on our board than you can image. I needed someone to help corral all that big talent and get it going in the same direction with maximum effect. Cornerstone's ability to work with high performing leaders was such a good investment." - John S. | Large Social Cause Company

Coaching Myths

Whatever you think coaching is, you’re right.

There are now hundreds of thousands of coaches in the US alone. Many are doing coaching that looks like your worst nightmare. A few are doing something that would be perfect for you. Most coaches are somewhere in between. If you’re reading this, there’s a good chance we will fall into the second category at some point in your life.

In any landscape like this, there are bound to be myths – ideas that are partly true, partly false, and will govern the impressions people have of coaching. We want you to have our perspective on these myths as you consider engaging a coach.

Coaching as cheerleading:
This is probably the #1 thing people think about coaching. Now, we do say that “energizing hope” is one of the things we offer. But hope and encouragement without wisdom, judgment, and experience are kind of hollow. And in the end, people need to create a new vision or execute a decision path…not just feel better.

Coaching as therapy:
Okay, when someone asks you deep questions and listens to you talk a lot, it’s going to be therapeutic. You’re going to understand yourself better and figure things out. But that is a by-product of the process, not the main outcome. The point of coaching is not to feel better about yourself, it’s to come alongside you to do something.

Coaching as war:
Many coaches orient their services around this metaphor: you’re going to achieve maximum, peak, commanding performance. You are guaranteed success, results, or dominance. Those are all good things and we think they will be outcomes of many good coaching relationships. But we feel this approach and language sometimes makes promises it can’t deliver.

Coaching as mystical experience:
Coaching is not a mystical experience any more than weight training is a mystical experience. You’re going to have the endorphin rush, sure … but the real point is making your body stronger. It’s about disciplined, well-considered action toward an objective.

Coaching as neutral:
Don’t let anybody tell you that coaches just help you achieve your goals but are neutral and don’t bring any of their own agenda. It’s just not true. Every coach will come with a worldview, a definition of success, a view of what a well-lived life looks like, and how to get there. You need to partner with someone whose agenda lines up with yours.

Coaching By Cornerstone has parts of all of these … yet it’s none of them. It’s not just about personal effectiveness, time management, goal setting, or problem solving … though all those elements are included. It draws on timeless wisdom but is not repackaged as a set of inspirational quotes. It’s disciplined but not prescriptive.

Coaching By Cornerstone is, more than anything else, about trusted advisors standing by your side.